How it started
Robbert had a home simulator and time to practise. What he did not have was any idea how to use that time well. He was hitting balls without direction, tracking nothing, improving slowly. So he built a tool to fix his own problem, combining his background in software and data with his obsession with the game.
When he pitched the idea to Keith, it clicked immediately. Keith had spent his career in sports marketing, working with some of the world's biggest brands and athletes. He understood both the commercial opportunity and what serious players actually need. Together they turned a personal project into a product built for anyone who takes their golf seriously.